Product Page Layout

What you'll learn from this lesson:

In this lesson, you'll learn the proven product page structure that drives high conversions and get step-by-step instructions on how to build it from scratch in your Shopify theme editor. Here's what the lesson covers:

  • The high-converting page structure — The six core sections every product page should have: an image gallery, a product title with a bulleted benefits summary, a video carousel, four "image with text" sections, a reviews section, and an FAQ section.

  • Starting fresh — How to delete all existing sections from your product page template and build the layout from a clean slate.

  • Video carousel heading — How to add a "rich text" section, strip it down, and use it as a heading for your video carousel with the title "What our customers are saying."

  • Image with text sections — How to add four content sections and alternate image placement using the "Image second" dropdown to create a dynamic, engaging layout.

  • Reviews section — How to add and configure a dedicated reviews heading using another stripped-down "rich text" section.

  • FAQ section — How to add a "collapsible content" section and set it up as a "Frequently Asked Questions" block at the bottom of the page.

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